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DoubleU

Double U is a mobile communications consulting company based in Lebanon and specialising in the development and provision of (VAS) Value Added Services for the mobile communications sector, including mobile apps and mobile content.

Their services include the development, installation and management of mobile VAS such as MMS, SMS, WAP, IVR (Interactive Voice Response), STK (Voice Synthesis Tool Kit) Ring Back Tone (RBT) and USSD (Unstructured Supplementary Service Data) for text applications. Double U offers a range of other developments which help companies maximise the value to end users. Double U also provides development of mobile apps and games over iOS, Symbain, Android, and Java platforms.

Value Added Services used for differentiation
Mobile operators depend more and more on VAS to differentiate their products. This differentiation and the quality and breadth of services provided are becoming more crucial in the highly competitive field of mobile communications, where customer loyalty and supplier satisfaction is critical to reducing the rate of churn.

Number one in Middle East and Africa
Double U aims to become the number one VAS provider in the Middle East and Africa regions by offering highly innovative services to mobile users through helping them attain high user satisfaction and loyalty.

28 mobile networks in 15 countries
The company's services are launched and published over more than 28 mobile networks reaching millions of users over 15 countries. The huge library of mobile content covers a wide variety of categories to suite all market needs and technologies. Double U has also acquired digital copyrights of top artists and production houses in the region including Fairouz, Wadih El Safi, Fadel Shaker, Julia Boutros, Marcel Khalife, and many others. In addition, its Mobile apps and games are published on Apple's iTunes store, Nokia Ovi store, Blackberry App world, Android market in addition to the official Double U store.

Extending mobile Technology
Chady Nemer is Chief Technical Officer at Double U, "Our business is all about extending the capabilities of mobile technology, and we need to be able to deliver our services using the most reliable platform available, which is why we have chosen Rackspace Hosting as our preferred delivery partner.

Chady revealed, "When the business was first set up our CEO, Ayman Jomaa, insisted that we hosted our servers with a reputable, highly experienced hosting company with a high level of support." It was very fortunate that Ayman Jomaa had a chance meeting with a Rackspace employee in 2005 when attending a lunch in Cannes, France. He talked about our telecoms and IT business and learned about Rackspace's unmatched reputation for Fanatical Support. The rest is history.

Key commercial advantage
Chady went on to say, "We logged on to the Rackspace Website and had a very useful online live chat session, which resulted in our decision to host with Rackspace. The major factors for us were reputation in the market and the technology and quality of servers deployed. Above all was the genuine Fanatical Support promise. The relationship with Rackspace gives us a key business advantage in a region, which is not noted for its stable internet connectivity. Having our business servers and infrastructure sited in a highly secure, bombproof data centre in London is a key commercial advantage to us."

Flexible cloud hosting
"Our customers are very impressed with our hosting capability", said Chady,"Rackspace has given us an edge and our clients are very happy to know that services on which they rely, are covered by a 100% network uptime guarantee. Chady continued, "We are also offering hosting services to our clients using Rackspace cloud hosting, where we are deploying applications, databases, connections and email. This secure, stable infrastructure has allowed us to rationalise our IT support teams and deploy personnel to other areas of operation, resulting in both cost and time savings. Rackspace support does not end with servers alone; we also make use of Rackspace Backup and Firewall facilities. The managed Backup service has certainly proved to be invaluable, as we have made use of the restore facility on a number of occasions. Firewall is critical for our business and its simple front end management and ease of use has enabled us to avoid a number of potentially lethal 'injections' and DDoS attacks."

Support more important than price
"Finally", said Chady, "the technical advice we receive from the Rackspace support team is invaluable. There is no doubt in my mind that support is far more important than price, which again is only relative to the quality and functionality of services provided.

Future perfect
Chady summarised, "We started our business with just one server at Rackspace, we now have seven and we are growing rapidly as demand for mobile content and services increases in all our operating regions. We are growing rapidly every quarter of the year and we are delighted with the service and advantage that hosting with Rackspace offers our business. We will continue to build and develop our relationship with the company, which has proven to be critical to our success."

Beneficial Business Lunch
Double U's CEO, Ayman Jomaa provided a fitting sign off, "I first heard about Rackspace in 2005, when I attended a lunch in Cannes. One of the guests worked for Rackspace, and when he learned I was in IT and Telecoms, he told me about the company. At first I was dubious. Why would I use such a service? I wanted my servers to be under my direct control for security and quality of service. Two years later when we expanded the business to service mobile operators in the Middle East, Gulf and Africa I suddenly thought why not try Rackspace? From here onwards, having made the decision to outsource our hosting, we have been receiving yearly prizes from almost all the operators we work with, particularly for availability, quality of service and financial performance. I am certainly glad I attended that lunch in Cannes which resulted directly in our choice of Rackspace as a hosting partner.

Value added Services
If you are looking for a mobile content and value added service provider in the Middle East or Africa then a visit to www.doubleu.mobi will certainly be very worthwhile. Or call the company for more information on +9611983883.

Service with added value
For managed and cloud hosting in the Middle East with Fanatical Support and network uptime guarantees then a visit to www.rackspace.ae will provide the opportunity for an online chat or please call for FREE advice on 8000440578